News Generation Adds Podcasts

Public relations firm News Generation has added audio podcast production to services it provides to radio clients. This is in addition to the recent launch of an RSS feed service.
“Podcasting is proving to be one of the best ways to deliver audio content via the Internet,” says Susan Matthews Apgood, the company president. She said the new service enables clients to repurpose audio broadcast PR content, such as an audio news release or radio media tour, to reach consumer audiences directly.