Newspaper Ad Dollars to Radio?

Newspaper Ad Dollars to Radio?
Author:
Publish date:
Social count:
0

Charles Courtier of Mediaedge:cia thinks newspaper’s move to the Internet could benefit radio in some ways.
Reuters reported, “Radio stations can be expected to pick up local advertising dollars, such as sale-driven commercials from retail outlets, as newspapers shift their businesses online, the chief executive of a top media buying firm said.”

Related