Andrew Cross, the chief technology officer of video equipment maker NewTek, has been promoted to president.
The company has named him to oversee strategic direction of its video business. Cross will retain his title and duties as chief technology officer and report to CEO Jim Plant, who relinquishes the president title.
“Dr. Cross joined NewTek in 1998 as a senior software engineer and after several promotions was named chief technology officer in 2010,” the company stated. It said his guidance shaped the initial concept and development of its TriCaster multi-camera live video production system.
“Other key products among the more than 50 shipped under his direction include the NewTek Video Toaster and 3Play integrated sports productions systems.” Prior to NewTek, he worked on high-end graphics software including GenesisVFX, a special effects program. He earned a bachelor of science degree from the Victoria University of Manchester and a doctorate of philosophy from the University of York.
The company quoted Cross as saying, “We’re in the midst of a massive shift in the way people and organizations communicate using live video.” NewTek is privately owned and based in San Antonio, Texas. It was founded in 1986 by Tim Jenison.
