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NextMedia Expands Use of Marketron

Broadcaster uses the system for its enterprise reporting

Marketron said broadcaster NextMedia Group is expanding use of its products.

NextMedia will use Mediascape components in its eight markets and 33 radio stations, the supplier said.

The announcement was made by NextMedia President Jim Donahoe and Marketron President/CEO Jeff Haley.

Marketron is a provider of business software solutions and services for the media industry and part of the Wicks Group of Companies, which also owns Radio World publisher NewBay Media.