Nextmedia Launches Milwaukee’s First Spanish-Language FM

This Friday (Sept. 16), NextMedia will launch “104.7-FM La GranD,” calling it the first Spanish-language FM in the Milwaukee market.
The former WEXT will offer regional Mexican music, including Rancheras, Norteñas, Grupos, Bandas and Cumbias, targeting Hispanic consumers ages 18-49.
According to the 2000 census, Milwaukee is the nation’s 22nd largest Hispanic market.
NextMedia made the announcement at the national convention of the National Hispanic Chamber of Commerce in Milwaukee on the day observing Mexico’s and Central American independence.
Several NHCC officials will be on hand flip the switch on “La GranD.”