NextRadio App Now Preloaded on 37 Devices

Demonstration plans firming up for NAB Show
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Two more smartphone models now come preloaded with the NextRadio app.

The addition of the LG Flex 2 and HTC One M9 raise the total number of Sprint devices with an embedded and activated FM chip for sale in the U.S. to 37.

Emmis says the Moto E has always been FM-enabled, but now Motorola’s “most affordable phone” comes preloaded with NextRadio on Sprint prepaid plans and Boost Mobile.

Initial results of the ad campaign designed to raise consumer awareness about FM on their phones continues to be positive, with users downloading the app more than 2 million times, according to the latest count.

A second flight of ads is being scheduled to run on participating stations from April through June. This set has been “refreshed” to showcase more options, according to Emmis

At the upcoming NAB Show, NextRadio (booth C8049) plans to demo new app developments and show how the NextRadio Live Guide looks on new devices. Nearby, iBiquity Digital (booth C545) plans to demo the joint NextRadio/iBiquity connected car auto platform.

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