NextRadio and College Broadcasters Inc. have announced that Lincoln College freshman Thomas Baker III has won first place in the College Radio Spot Contest.
His entry, “Data Pigs,” emphasizes the amount of data consumed by streaming apps and positions NextRadio as the reasonable alternative.
“The final entries were incredible; the level of talent coming from the universities was extraordinary. I was extremely impressed with Thomas’ clever spot,” said Radio Advertising Bureau SVP of Professional Development Jeff Schmidt. “The approach and messaging really stood out and should get consumers to pay attention and take action if their carrier doesn’t offer NextRadio.”
Baker’s spot will be featured now through the end of the year in the NextRadio National Awareness Campaign, which promotes the activation of smartphone FM chips. He will also receive a trip to CBI’s National Student Electronic Media Convention taking place Oct. 22–24. NextRadio has provided Baker’s registration, flight and two-night hotel stay.
Tayler Shaindlin, a senior at Central Washington University in Ellensburg, Wash., won second place with the radio spot, “In the Park.” Shaindlin received a registration to NSEMC and one night hotel stay during the conference. Ryan Flannery, a senior at Seton Hall University, South Orange, N.J., came in third place with the radio spot, “How You Listen is Done,” and he received a registration to NSEMC courtesy of NextRadio.
“CBI is always happy to offer the great talent in the student radio world a platform to showcase their abilities, said Greg Weston, President of CBI. “The creativity of today’s students was evident in the many entries submitted.”
