NFCB Offers New Year-End Fundraising Campaign - Radio World

NFCB Offers New Year-End Fundraising Campaign

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The National Federation of Community Broadcasters has announced a new initiative to help member community radio stations generate financial support.

NFCB is a national organization that represents more than 200 community broadcasters. The group explained that this new year-end campaign and the accompanying tools and training are being offered in response to many member stations that expressed a desire to improve fundraising capabilities.\

GiveBig to MyStation includes a fundraising platform (offered in partnership with Click & Pledge), in addition to training, scripts, artwork and more. The campaign offers several features in order to encourage donation:

  • Fast credit card processing with minimal costs — proceeds are added to stations’ accounts in 48 hours
  • Leaderboards with cash prizes to encourage friendly competition between stations
  • Communications tools to promote the campaign via email, direct mail, social media and on-air

Stations that have renewed their 2017 membership by Nov. 15 are eligible to participate in the inaugural GiveBig to MyStation campaign, which will be held Dec. 29–30. 

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