The National Federation of Community Broadcasters has announced a new initiative to help member community radio stations generate financial support.
NFCB is a national organization that represents more than 200 community broadcasters. The group explained that this new year-end campaign and the accompanying tools and training are being offered in response to many member stations that expressed a desire to improve fundraising capabilities.\
GiveBig to MyStation includes a fundraising platform (offered in partnership with Click & Pledge), in addition to training, scripts, artwork and more. The campaign offers several features in order to encourage donation:
- Fast credit card processing with minimal costs — proceeds are added to stations’ accounts in 48 hours
- Leaderboards with cash prizes to encourage friendly competition between stations
- Communications tools to promote the campaign via email, direct mail, social media and on-air
Stations that have renewed their 2017 membership by Nov. 15 are eligible to participate in the inaugural GiveBig to MyStation campaign, which will be held Dec. 29–30.