After 13 years, Westwood One wasn’t about to let the NFL exclusive get away.
It announced a new contract this week under which it will continue to be the exclusive network radio partner for the National Football League. It has had the exclusive since 1987.
The announcement was made by Westwood One President Rod Sherwood and NFL Executive Vice President of Media Steve Bornstein. According to the Associated Press, the deal is for another four seasons. The value of the contract was not announced.
Sherwood said the NFL content “generates a huge audience that brings great value to Westwood One, our affiliates and our advertisers.” Westwood One also has content agreements for NCAA football and basketball, the Masters and the Olympics.
The package includes regular season primetime games and all postseason NFL games, through the Super Bowl and Pro Bowl. The contract includes streaming of Westwood One’s broadcasts at NFL.com and simulcasts on Sirius XM and NFL Mobile via Verizon wireless devices.
