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Nielsen Looks at Top Audio Formats of 2013

Millennials prefer country format, PM drive

Next month, Nielsen intends to relaunch “Radio Today,” its annual report, and call it “Audio Today.”

Nielsen’s Jon Miller said toward the end of this week’s Nielsen Client Conference and Jacobs Media Summit in Baltimore that as part of that process, the company has learned more about Millennials, those listeners age 18–34.

They prefer country as a format and their number one daypart is afternoon drive.

Today, Nielsen shares the top formats of the year.

The company says its seen country grow younger listeners and set all-time highs for audience shares across the 48 Nielsen portable people meter (PPM) markets; pop contemporary hit radio (Pop CHR) mature by increasing its listening share in the 25–54 demographic; spoken word (news/talk and sports) made a big rebound during the fall; and both urban contemporary and hot adult contemporary had banner years — among their best ever.