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Nielsen Rolls Out the Diary Monthly Insights Reports

Provides an “alternative to ‘extrapolations’ of the monthly audience estimates”

Nielsen has launched a new set of audio reports to diary market subscribers of PD Advantage and Arbitrends.

The Diary Monthly Insights Reports “provide audio clients with more granularity and specificity about diary listening behavior and trends,” the measurement and data analytics company said in the announcement.

According to Nielsen, the new reports provide rankers and trends across a dozen demographics and dayparts, as well as diary counts for each month, granular demographic details for the station’s top 10 diary keepers, as well as listening by specific age, zip code and format.

Additionally, the reports offer an “alternative to ‘extrapolations’ of the monthly audience estimates” traditionally provided.

The new tool offers a “quicker, more discrete read on the radio listening marketplace,” said Nielsen Audio Managing Director Brad Kelly.

Each client station that subscribes to PD Advantage and Arbitrends (where applicable) can access these reports. Clients can access information about their licensed stations for free, but reports for competitors’ stations will require a fee.