NJBA Prepares Population for Pope Visit

Radio helps raise awareness for transportation concerns for Pope visit
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Making his first trip to America as Pope, Pope Francis is expected to draw major crowds when he visits New York and Philadelphia later in September. It won’t only be the Pope mobile that’s on the road during the visit, as traffic is expected to vastly exceed normal levels for both metropolitan areas. To prepare local residents, the New Jersey Broadcasters Association and the N.J. Department of Transportation are teaming on a Public Education Program to provide necessary information regarding the Pope’s visit.

The NJBA and NJDOT have created multiple radio ads, as well as the website www.PopeNJ.com, that details the Philadelphia road closures for the Pope’s visit from Sept. 25-30, as well as the expected higher congestion for New York. The ads recommend using public transportation by acquiring special tickets through www.NJTransit.com; tickets are currently available, but the sale will end Sept. 25.

“Our great NJBA stations will be airing these important PEP announcements with enthusiasm,” said Paul Rotella, NJBA president. “And this program highlights the NJBA’s exclusive PEP program that saves taxpayers millions while reaching the vast and diverse statewide listening audience in New Jersey.”

Listen to the radio ads below.

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