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NJBA Spreads Word on Upcoming Business Summit

Opportunity to be found in Atlantic City

In partnership with the New Jersey Chamber of Commerce, the New Jersey Broadcasters Association has agreed to promote the upcoming New Jersey Business Summit, which will take place in mid-September in Atlantic City, N.J. This two-day summit will bring together businesses, labor groups, along with community and political leaders to discuss the future of the state’s economy.

“As a close partner, we saw this as an opportunity to help get the business community more involved, to give them a voice and to really start to have an open discussion, an intelligent open discussion forum, on ideas to help spur the economy in New Jersey,” said Paul Rotella, NJBA president.

The event is a continuation of the seven-year relationship between the NJBA and the state Chamber of Commerce, as the organization will promote the summit statewide through its PET program, which is designed to help government agencies by providing on-air time. The ability to broadcast on radio is extremely helpful for agencies because, according to Rotella, New Jersey’s radio listenership continues to grow after Hurricane Sandy, when radio was the only way for people to get information.

Beyond promotion, Rotella will be among the state leaders who will attend the conference looking to discuss new ways to grow the state’s economy. One of Rotella’s ideas includes establishing a film and TV commission office for Atlantic City to offer tax credits to draw in more film and TV productions. But perhaps more importantly, Rotella explains that the NBJA will be “the conduit that will help put into play and activate whatever ideas come up.”

“With the talent and resources we have — the political, business and community leaders we have in this state — it’s about time we put everybody in one room and started to use that brain power to help finding solutions as opposed to just talking about them,” said Rotella.

The N.J. Business Summit will be held from Sept. 17–18 at the Borgata Casino Hotel in Atlantic City.