PxPixel
No Antitrust Concerns for Google in dMarc Deal - Radio World

No Antitrust Concerns for Google in dMarc Deal

No Antitrust Concerns for Google in dMarc Deal
Author:
Publish date:

Reuters reports that Web company Google has received antitrust clearance to acquire the ad software and technology firm dMarc Broadcasting Inc.; the news service quoted U.S. authorities.
The deal was for $102 million in cash and could involve additional payments that could reach up to $1.14 billion over three years depending on revenue and ad inventory goals.

Related

What Google Wants With dMarc Broadcasting

Google's search for a broadcast technology partner to diversify its online advertising model has led it to purchase an upstart software company founded in 2002 by two brothers interested in developing broadcast technology.