There’s been plenty of talk about how HD Radio multicasting will succeed only if unique content is placed on those new channels.
Broadcasters who feel they’re already doing quality things on their HD2 or HD3 channels should speak up now. The National Association of Broadcasters has opened the nomination process for its NAB HD Radio Multicast Awards, which recognizes stations that create creating unique, innovative or groundbreaking programming for HD Radio multicast channels. The deadline for submitting entries is July 15.
The awards will be presented during the NAB Radio Show, Sept. 23–25, in Philadelphia. Previous recipients include KBCO(FM), Denver's "The Studio C Channel," WRIF(FM), Detroit's "Riff2" and WHUR-World, an extension of Howard University's WHUR(FM).