Norway: Digital Listening at 53 Percent - Radio World

Norway: Digital Listening at 53 Percent

Latest survey confirms increased multiplatform usage for radio listening
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Digitalradio Norge has announced that 53% of radio listeners in Norway now tune into digital radio.

According to a survey, carried out by TNS Gallup for the period October to December 2014, 36 percent of radio listeners use DAB radio, while 17% use the Internet and 11% use digital television receivers.

“DAB, Internet and digital TV are included in the definition digital radio, because they are important platforms for radio listening,” said Ole Jørgen Torvmark, CEO of Digitalradio Norge. “Together they will replace FM distribution. All countries that are in a process of transitioning from analog to digital radio distribution see that radio listening will take place on multiple platforms in the years ahead.”

The report also points out that 17% of the country’s cars are now fitted with DAB receivers compared to 10% the previous year. The figure includes adapters and car radios.

In the spring, Norway’s parliament will assess whether the government’s five criteria for a 2017 FM shutdown have been met.

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