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Norway Hits 57 Percent for Digital Radio Users

Analog at lowest ever, 43 percent, according to Digital Radio Survey

The results of the recent Digital Radio Survey in Norway, conducted by TNS Gallup, revealed that 57 percent of listeners used digital platforms during the first quarter of 2015. FM is at an all-time low according to the survey, with 43 percent of listeners only using analog.

Digital radio refers to DAB, Internet and digital TV, and their use makes up the 57 percent of digital radio listeners. The three platforms will eventually replace FM distribution, with DAB taking over the distribution of the national broadcasting networks.

The report, said Digitalradio Norge, also shows that 58 percent of households in Norway have a digital radio either in their home or in their car.

The Digital Radio Survey is a regular poll and official measurement of digital radio listening in Norway.