Forget the jokes about Emmis Communications doing so badly that Jeff Smulyan is out in front of his office begging for money … Here the Emmis chairman and CEO is kicking off the Christmas season by manning a Salvation Army kettle set up in front of Emmis’ Indianapolis headquarters. The big elf with him on the right is Emmis COO/CFO Patrick Walsh. Emmis’ local Indianapolis station WIBC(FM) conducted a Salvation Army radiothon — which is what brought the brass down out of the corporate suite.
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Programming and Sales
Determining How Many Ads a Station Needs to Run to Get Results
A new study offers guidance as to how much and how often an audience is reached