Australia’s NOVA Entertainment is getting into business with Triton Digital — NOVA Entertainment has joined Triton’s a2x system.
a2x is a programmatic audio advertising exchange that enables buying of targeted online and mobile audio inventory for advertisers. Launched in Australia in 2015, a2x will enable advertisers to buy digital audio inventory across NOVA’s network of radio stations.
Other Australian audio publishers that signed up for the a2x system include Macquarie Radio Network and Southern Cross Austereo.
— Radio
