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November Earns Big Ratings as Holidays Approach

Adult contemporary and sports stations set record marks

The holiday season is officially upon us, and adult contemporary and sport radio stations have already received the gift of record portable people meter ratings for November, according to a report from Nielsen. With hundreds of stations making the switch to an “all-Christmas” format, those numbers could be on the rise as well.

Adult contemporary stations saw their best November results in recent years this past month, earning a 7.3% listening share among adults 25–54 and 6.5% for adults 18–34. As the format that features the most “all-Christmas” programs, AC looks to continue to be the biggest benefactor of the holiday spirit, as its numbers are expected to continue to grow in December.

Hot adult contemporary also saw a major uptick, tying record highs for listener share with both adults 18–34 at 7.7%, and adults 25–54 at 7.3%; the results match ratings from July 2015. Hot AC also looks to capitalize once again with the holiday season, as it was the third-fastest growing format in 2014 thanks to its Christmas programming.

Though sports stations don’t have “all-Christmas” formats it also sees an uptick during the holiday season, helping it continue its record breaking pace. After setting a listener share record of 6% in October amongst adults 25–54, November proved a tick better, earning a record listener share of 6.1%. Since 2012, sports radio has increased its share of audience by 15% in the 25–54 demographics.

Nielsen Audio collected the data from 45 PPM markets and includes multicultural audiences.

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