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November Radio Sales Up Again

November Radio Sales Up Again

Money continues to come into station coffers at a faster clip. Radio revenue rose 10% in November compared to the same period a year earlier, back when the industry was in the post-9/11 gloom. This makes nine months of increases in the monthly comparisons issued by the Radio Advertising Bureau, three in a row of double digits.
Breaking overall performance down, national revenue was up 23% and local was up 7% in November. Year-to-date, radio was up 6 percent through November, over the first 11 months of 2001.
“We expect equally strong numbers for December, regardless of what some forecasters have predicted,” said Gary Fries, president and CEO of RAB.