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NPR Listeners Have Money to Spend

NPR Listeners Have Money to Spend

NPR-formatted stations rank number two in total income or spending power, among more than 60 radio formats measured by The Media Audit.
The company said total income for NPR listeners is slightly over $1.3 trillion and that the average household income for an NPR listener is $77,084, “significantly higher” than the market average of $63,436.
The study found that the NPR format ranks fourth in overall reach with adults 18+, after news/talk, country and CHR.
On average, 10.6% of adults listen to an NPR-formatted station in a typical week.
Media Audit, which competes with Arbitron, called the statistics “significant in light of the fact that ratings for public radio stations are not publicly reported by Arbitron.”
“The study also shows that while the typical NPR listener is slightly older (average age is 47.7 years) compared to the market (44.8 years), they are more likely to still be in the workforce.”