‘NPR Music’ Aims at Discoveries and Deep Archives - Radio World

‘NPR Music’ Aims at Discoveries and Deep Archives

NPR and a dozen stations got together and launched a free multimedia “music discovery” site. NPR Music contains on-air and online content from the network and stations, as well as unique content including interviews and live performances.
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Public radio music programmers are making their content easier to find.

NPR and a dozen stations got together and launched a free multimedia “music discovery” site. NPR Music contains on-air and online content from the network and stations, as well as unique content including interviews and live performances.

The site, www.NPR.org/music, “permits users to explore, experience and enjoy all the music genres that are found on public radio,” organizers say.

Taking part are KEXP and KPLU Seattle; KUT Austin; WBGO Newark; WDUQ Pittsburgh; WFUV and WNYC New York; WGBH Boston; WGUC Cincinnati; WKSU/Folk Alley Kent, Ohio; WXPN Philadelphia; and American Public Media/Minnesota Public Radio. Other stations are expected to join.

Sections are dedicated to rock/pop/folk, classical, jazz/blues, world and urban music. The site promises thousands of features, with more than 200 to be added monthly.

Features include a video challenge to songwriters to write and record an original song in two days at NPR studios; in-studio video performances; audio stories about individual songs; and five-song sets curated by musicians and public radio music personalities.

Coinciding with the launch is an NPR media player that allows users to create a playlist for video and audio, dating from 2004, on the site; it also makes recommendations for related content depending on a user’s selections.

The service lets stations incorporate modular content offerings like RSS feeds and Javascript modules into their Web sites.

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Music Discovery

KUT is providing NPR with live recordings from its own broadcasts plus links to KUT's music blogs including KUT's Song of the Day. Eleven other stations helped launch NPR Music including WGBH(FM) in Boston; WFUV(FM) and WNYC(AM/FM) in New York; and KEXP(FM) and KPLU(FM) in Seattle.