Citing coverage of war and elections, NPR said audience levels for its programming hit a record high last fall, reaching more than 23 million listeners a week.
It cited Arbitron Nationwide estimates indicating growth of 6% above audience levels a year earlier and a 41% increase over four years.
“The growth, experienced across a wide range of demographics, indicates that NPR member stations have retained the new audience they gained during significant news events such as 9-11, Afghanistan, Iraq and the 2000 and 2004 presidential elections,” it stated.
It also said NPR member stations increased the size of their audience to 30 million listeners a week; and that “Morning Edition” remains the most-tuned-to morning radio program in the country, adding 800,000 new listeners to reach 13.2 million a week.
NPR Says Listenership Is at an All-Time High
NPR Says Listenership Is at an All-Time High
