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NPR Teams Up With Triton Digital

Partnership provides new tools to measure and monetize digital streams

NPR member stations will now have access to new streaming audience measurement and corporate sponsorship management services through NPR Digital Services, according to a recent announcement by the public radio organization.

Through a partnership with digital media services provider Triton Digital — whose clients include CBS, Clear Channel, Radio Disney and Pandora — the services will help measure sponsorship impact in greater detail along with providing a clearer vision of total campaign impressions and audience preferences.

Stations using the service will be able to produce instant proof-of-performance affidavits to present to sponsors and potential sponsors, including accurate impression statistics.

NPR Digital Services VP Bob Kempf said: “These new tools will help stations to better identify and quantify the rapidly growing number of listeners that are accessing their programming through online streaming, and to translate that into metrics that are meaningful to potential sponsors.”