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NPR to Meet With Thinkers

“Think In” happening in San Francisco

NPR is teaming up with a San Francisco-based marketing consultancy called frog design to conduct a “Digital Think In” Friday in San Francisco. The event is planned to be streamed at the Digital Think In Web site. It will also be live-blogged at NPR’s Facebook page and updates will be posted on YouTube and Flickr and via Twitter.

Not quite as tense as a sit-in and certainly not aimed at disruption, the “Digital Think In” is designed to be productive rather than destructive.

According to the outline NPR President and CEO Vivian Schiller and Digital Media Senior Vice President and General Manager Kinsey Wilson will be joined by 60 “top thought leaders.” Their mission: to stand “at the intersection of media and technology to explore new approaches to content creation, distribution and funding for NPR and NPR member stations.” More specifically, to be examined are social media and its connection to the NPR audience; the NPR network; an open user API for the NPR Web site; expansion of platforms and revenue diversification.

Attendees expected include Craig Newmark, the “craig” of craigslist, Reid Hoffman, chairman and co-founder of LinkedIn, Chris Beard, chief innovation officer at Mozilla, Sue Gardner, executive director of the Wikimedia Foundation.