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On a Down Slope

Radio’s Revenue Trend in a Long-Term Visual Format.

We noticed these charts in a spring financial report from Wachovia Capital Markets Senior Analyst Marci Ryvicker and Associate Analyst Timothy Schlock. They provide a vivid visual representation of macro U.S. radio revenue trends in recent years. The charts show growth in U.S. radio revenue since 1980, divided into pre- and post-1996 deregulation periods. Core statistics are from the Radio Advertising Bureau. The black horizontal lines in each graph are the average for the given period.

(click thumbnail)Source: Radio Advertising Bureau

(click thumbnail)Source: Radio Advertising Bureau