One-Stop Ratings and Spots Online

Online media planning and buying service, broadcastspots.com, has signed an agreement with the Arbitron Company that will make it the only Internet system to offer Arbitron ratings.
The Arbitron enhancement will allow licensed Arbitron subscribers to access the latest ratings data within the broadcastspots.com system. According to a company statement, no other service offers this one-stop shop feature, one that “media buyers consider critical.”
“By adding Arbitron ratings, broadcastspots.com becomes the only single source in which they can obtain all the data they need to make informed selections and complete the avail or buying process with just the click of a mousse,” said broadcastspots.com President and CEO Jeffrey Trumper.
– Laura Dely