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Online, Audiences Try New Stations

Online, Audiences Try New Stations

Internet-only Webcasters now claim more than half of all Internet radio listeners, according to a new study by Arbitron and Edison Media Research.
Larry Rosin, president of Edison, said that radio stations that have stopped streaming might have driven the growth of Internet-only Webcasters.
“More than half (55%) of the listeners who tuned online to a radio station that later stopped its Webcast say they have found other sources of Internet audio to take its place,” said Larry Rosin, president of Edison Media Research.
These statistics are a preview of the findings from the upcoming Arbitron/Edison Media Research study, “Internet VII: The Internet & Streaming: What Consumers Want Next.” The full study will be released at the NAB Radio Show in New Orleans, Sept. 5.
The findings are based on a July, 2001 survey. Edison Media Research interviewed by telephone more than 25-hundred of Arbitron’s Spring 2001 radio diary keepers.