Triton Digital’s September 2014 numbers reinforce Pandora atop the ranking for digital listening hours in the United States, while iHeartMedia is first for streaming regardless of location. The top five streamers for the daypart breakdowns are listed below.
These findings were released as part of the company’s Top 20 Ranker for September 2014, which breaks down the numbers for digital audio stations using its Webcast Metrics audience measurement platform. Audience rankings are done on the basis of “Average Active Sessions,” defined as “Total Listening Hours divided by hours in the reported time period.”
The company also found that Average Active Sessions were up during this period as compared to January of this year — 33.1% for the daypart 6 a.m. to 8 p.m. weekday and 36.2% for the daypart 6 a.m. to midnight weekdays. This was also subdivided by market, and digital listening was up 9.3% in Washington D.C., 8.7% in Philadelphia, 7.8% in Miami, 7% in Detroit and 5.7% in Portland, Ore.
Also of interest, Trition Digital broke down the listening by platform. iOs devices led the 6 a.m. to 8 p.m. Monday-Friday daypart at 32%, followed by 27% via Android and 9% via Flash Player. According to the report, the majority of digital listening via Android came from Los Angeles, while New Yorkers had the most iOs listening. Additionally, 76% of Houston’s digital listening occurred via mobile, and Boston listeners were the most likely to do so via desktop at 40%.
The full results can be seen here.
SEPTEMBER DOMESTIC RANKER
(daypart 6 a.m.-8 p.m., Monday-Friday)
1. Pandora
2. iHeartMedia
3. CBS Radio
4. Cumulus
5. Slacker
In August, Pandora was also ranked first, followed by iHeartMedia, Slacker, Cumulus and CBS Radio.
SEPTEMBER ALL STREAMS RANKER
(daypart 6 a.m.-8 p.m., Monday-Friday)
1. iHeartMedia
2. Prisa Radio
3. CBS Radio
4. Slacker
5. Cumulus
In August, iHeartMedia again led listening, following by Prisa, Slacker, Cumulus and CBS Radio.
SEPTEMBER DOMESTIC RANKER
(daypart 6 a.m.-12 a.m., Monday-Friday)
1. Pandora
2. iHeartMedia
3. Slacker
4. CBS Radio
5. Cumulus
In August, Pandora ranked number one for this segment, with iHeartMedia coming in second, followed by Slacker, NPR and CBS Radio.
SEPTEMBER ALL STREAMS RANKER
(daypart 6 a.m.-12 a.m., Monday-Friday)
1. iHeartMedia
2. Prisa Radio
3. Slacker
4. NPR Member Stations
5. CBS Radio
In August, iHeartMedia was again in first, followed by Prisa, Slacker, NPR and Cumulus.
