Pandora Cites AQH Gains - Radio World

Pandora Cites AQH Gains

Said New York number was particularly strong.
Author:
Publish date:
Social count:
0

Releasing November listening numbers, online music streamer Pandora cited gains in average quarter hour listening in the top 10 radio markets.

“Pandora posted 13-to-25% AQH listening increases in each market, with the biggest AQH gain of 25 percent occurring in the New York metro survey area,” it stated. “An AQH rating of 1.0 means an average of 1% of a target population was listening to Pandora for at least five minutes within a quarter hour window between 6 a.m. and midnight.”

It continued: “In November, among adults 18–34 in the top 10 markets, Pandora's weekly cumulative audience (cume) reached more than 19.9% in each metro survey area. Cume is the weekly measure of the total number of unique Pandora listeners in each market. For adults 18–49, the weekly cume for November for the first time had more than 1 million unique listeners in both the New York and Los Angeles metro survey areas.” (November was defined as Oct. 13 to Nov. 9.)

It said Edison Research analyzed Pandora data “to determine exactly how many listeners tuned in, how long each listened, and then converted that into Average Quarter Hour and weekly cume metrics using industry accepted methodology for metro survey areas.” The numbers don’t include subscribers who pay not to receive ads.

The full numbers it released are below:

November 2011 Pandora Radio Ratings

Monday-Sunday, 6 a.m. - midnight

New York

Adults 18 - 34 = 0.9 AQH rating; 19.9 cume rating

Adults 18 - 49 = 0.6 AQH rating; 13.0 cume rating

Los Angeles

Adults 18 - 34 = 1.2 AQH rating; 25.1 cume rating

Adults 18 - 49 = 0.8 AQH rating; 16.8 cume rating

Chicago

Adults 18 - 34 = 1.0 AQH rating; 21.7 cume rating

Adults 18 - 49 = 0.6 AQH rating; 14.5 cume rating

��

San Francisco

Adults 18 - 34 = 1.2 AQH rating; 26.2 cume rating

Adults 18 - 49 = 0.8 AQH rating; 17.4 cume rating

Dallas - Ft. Worth

Adults 18 - 34 = 1.0 AQH rating; 22.9 cume rating

Adults 18 - 49 = 0.7 AQH rating; 15.9 cume rating

Houston

Adults 18 - 34 = 1.0 AQH rating; 23.0 cume rating

Adults 18 - 49 = 0.7 AQH rating; 15.8 cume rating

Atlanta

Adults 18 - 34 = 0.9 AQH rating; 21.1 cume rating

Adults 18 - 49 = 0.6 AQH rating; 14.7 cume rating

Philadelphia

Adults 18 - 34 = 1.0 AQH rating; 22.7 cume rating

Adults 18 - 49 = 0.6 AQH rating; 14.9 cume rating

Washington, DC

Adults 18 - 34 = 1.2 AQH rating; 26.1 cume rating

Adults 18 - 49 = 0.8 AQH rating; 17.2 cume rating

Boston

Adults 18 - 34 = 1.0 AQH rating; 23.3 cume rating

Adults 18 - 49 = 0.7 AQH rating; 15.1 cume rating

Portland

Adults 18 - 34 = 1.2 AQH rating; 23.6 cume rating

Adults 18 - 49 = 0.8 AQH rating; 17.4 cume rating

Related