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Pandora Creates Automotive Business Development Position

Internet radio company hires satellite radio executive to expand its in-dash presence

Looking to deliver its brand of “personalized Internet radio” to consumers in cars, Pandora Media has hired a satellite radio executive as vice president of automotive business development, a new position.

George Lynch worked at Sirius XM Satellite Radio for 11 years; since 2004, he was vice president of automotive partnerships and before that director of OEM accounts. Lynch also had stints at Panasonic Automotive Electronics Co. and United Technologies Automotive Group.

Senior Vice President Jessica Steel said delivering Pandora’s service to its 48 million listeners in connected vehicles is a key company focus this year.

We reported that Ford is adding Pandora to its Sync hands-free communications control platform to its cars available this year and that Pioneer and Alpine plan to introduce navigation systems this year with a link that enables listeners to control their Pandora iPhone application from their in-dash Alpine and Pioneer radios.