Pandora styles itself as “Internet radio.” While there are many that debate that, there’s no questioning the company’s desire to occupy a space very similar to traditional broadcast radio.
The latest move by the Internet audio streaming service is development and launching of an advertisement transaction ecosystem very similar to the one that radio stations use. In fact, the newly developed ad platform works with Mediaocean and Strata, two major ad buying platforms.
In Pandora’s eyes this makes buying ads for time on Pandora the same as buying ad time on a radio station.
Pandora Chief Revenue Officer John Trimble explained, “With this new solution, we are combining the ease of buying traditional radio with the accountability of digital by enabling a more seamless, end-to-end platform from planning through the final billing transaction.”