Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Pandora Enhances Customization

Expands personalization offerings

Pandora is making headlines again, this time letting users create “radio stations” by choosing a musical genre.

The big personalized radio service said, “Until now, stations on Pandora were created when listeners entered the name of a favorite artist, song or composer,” and “thumbs-up” and “thumbs-down” indications let the consumer shape the stations.

It said listeners lobbied for a way to start a station from popular genres but with the option to personalize the station.

Pandora has set up a number of genre stations that are “seeded” with relevant songs. They include “Today’s Adult Hits,” “Today’s Country,” “80s Pop” and so forth.

“More than 100 other micro-genre stations have also been created for listeners who are looking for a different type of station creation option, including: Alternative, Blues, Christian, Classical, Country, Easy Listening, Electronic, Family, Folk, Holiday, Indie, Jazz, Latin, New Age, and World.”