Internet audio streamer Pandora continues to make acquisitions to enhance its data analysis abilities with the announcement that it has completed its acquisition of Next Big Sound.
Next Big Sound is an “analytics tool used by tens of thousands of music makers, labels and marketers looking for data and insights about artists and their fans.” Pandora feels that it will match up well with its Artist Marketing Platform analysis and promotion program.
Pandora Founder Tim Westergen said in his blog, “Like us, Next Big Sound has been focused for years on transforming the music industry through data. By folding in their broad data architecture and applying it to our nearly 80 million active monthly users, we will be poised to become the most powerful and effective marketing and promotions tool for artists, managers, agents, publishers, promoters, labels and brands across the music industry.”
He added, “This acquisition will bring us one step closer to the dream I envisioned back at the founding of Pandora, inspired by my own years as a touring musician: to give talented working artists a shot at lifelong careers; for every music maker a global marketing and communications platform at their fingertips.”