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Pandora Launches Mobile Redesign

Beta release adds tools for discovery, personalization

Internet radio streamer Pandora says it has released the beta version of a refreshed mobile user interface with added station personalization features and functionality. Currently available for 3% of iPhone and Android smartphone users, this update allows listeners to further customize their Pandora experience and discover more music, the company says.

The update will roll out to all mobile and tablet users over the coming months.

“We did this with an emphasis on simplicity and clarity, so that we can maximize the listener’s ability to personalize their stations and fit their desired Pandora experience,” said Tony Calzaretta, vice president of design and creative at Pandora.

Listeners now experience a design that focuses on station personalization. The new look lays the foundation for future updates that will be driven by listener feedback. Also, with new transitions from the Station List to the Now Playing screen, listeners now have ultimate clarity when navigating their listening experience.

Through the personalization icon, listeners have access to features that give them an improved overview of their Pandora stations. These features include the ability to view comprehensive thumb history and adjust feedback for previously listened-to tracks through a new “un-thumbing” capability.

The company said that with this redesign, listeners will have easier access to artist information. “Swipe and tap” navigation gives listeners access to song details so they can learn more about new artists along with their favorites.