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Pandora Perches Atop Triton Digital Rankings

Retains big lead as measured by company’s AAS statistic

Who are the top-performing Internet audio stations and networks? According to Triton Digital, Pandora continues to lead in the U.S. as measured by the statistic Average Active Sessions, with Clear Channel a distant second.

Triton issues a monthly Internet audio ranking. Here are its top 10 for April for the daypart 6 a.m. to 8 p.m., Monday–Friday, for listening inside the United States:

Clear Channel Radio245,761
CBS Radio/Yahoo Launchcast
Cumulus Streaming Network
Slacker Inc./AOL Radio
EMF Corporate
Cox Radio 22,804
ESPN Radio Corporate 21,775
Digitally Imported Inc.
Entercom Communications

Read the full rankings (PDFs)
April 2012
March 2012

As RW has reported, the question of quantifying the listening to such services is a contentious one. Triton Digital says its measurement platform seeks to help users compare various sources. Average Active Sessions is defined as total listening hours divided by hours in the reported time period. (Session Starts and Average Time Spent Listening also are reported.) The “domestic” ranker shown above refers to listening done inside the U.S. based on log-based information provided by the stations; this ranking is not accredited by the Media Rating Council.

Triton’s full April rankings also include seven-day, 6 a.m.–midnight daypart rankings, as well as “All Streams” Rankers that verify the quantity of streams without qualifying where they are being consumed. The latter is MRC accredited.

Pandora continues to sit atop the daypart rankings; Clear Channel heads the all-streams ranks.


Triton Digital Now Measuring Pandora’s Audience