Paragon: HD-R Awareness Slim - Radio World

Paragon: HD-R Awareness Slim

Four years after its introduction, awareness of HD Radio lags far behind Internet and satellite radio.
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Four years after its introduction, awareness of HD Radio lags far behind Internet and satellite radio.

The finding is from a new study by Paragon Media Strategies.

Senior Vice President Bob Harper said broadcasters frequently ask him if HD Radio has legs. “The months ahead will determine if we have a huge disaster or higher demand when it comes to HD Radio.”

Read what more than 700 radio listeners ages 14 to 64 said in this online survey.

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