Four years after its introduction, awareness of HD Radio lags far behind Internet and satellite radio.
The finding is from a new study by Paragon Media Strategies.
Senior Vice President Bob Harper said broadcasters frequently ask him if HD Radio has legs. “The months ahead will determine if we have a huge disaster or higher demand when it comes to HD Radio.”
Read what more than 700 radio listeners ages 14 to 64 said in this online survey.