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Penneroux Helps Drive DRM to Commercialization

Penneroux Helps Drive DRM to Commercialization

The Steering Board of Digital Radio Mondiale has elected Michel Penneroux of TéléDiffusion de France to be chairman of its Commercial Committee. Penneroux, who is TDF’s Head of AM Broadcasting, brings expertise in shortwave and cellular market development to his DRM role.
Says Penneroux, “DRM’s Commercial Committee includes market developers from some of the world’s leading broadcasting and technology companies. I’m delighted to represent this team of experts as we prepare for DRM’s 2003 launch.”
DRM is an international consortium of 70 broadcasters, network operators, manufacturers and researchers working together to create a universal, digital system for the broadcasting bands below 30 MHz – short-wave, medium-wave and long-wave. DRM is scheduled to launch in markets worldwide in 2003.
Penneroux succeeds Christian Skottun, Manager of Strategic Marketing and Business Development of Norway’s Telenor Broadband Services/Norkring AS, who resigned as DRM’s Commercial Committee chairman but remains on the Steering Board.