Alejandra Santamaria will be the new president and CEO of Southern California Public Radio.
Emphasizing local journalism, SCPR in Los Angeles operates LAist 89.3 as well as LAist.com and podcast arm LAist Studios.
Santamaria succeeds Herb Scannell, who retired. She most recently was interim president, GM and VP/director of sales for Univision Los Angeles, which included multiple TV, radio and digital operations.
“Born and raised in Los Angeles, Santamaria brings a deep knowledge of the local media landscape and a strong track record of leading revenue generating initiatives across multiple news platforms including television, radio and digital properties,” the organization said in its announcement.
SCPR’s flagship radio station is LAist 89.3 KPCC and there are four other FM signals in its network. It serves greater Los Angeles, Orange County and the Inland Empire.
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