RCS Worldwide has a new leader. She is Susan Larkin, most recently the COO of Audacy.
She succeeds Philippe Generali, who led the broadcast software company for decades.
Her oversight includes the company’s RCS, Media Monitors, Mediabase and Florical Systems businesses.
RCS is a subsidiary of iHeartMedia.
In making the announcement, RCS called this “a pivotal moment as the organization accelerates its leadership in audio creation tools, media intelligence, music analytics and television operations technology.”
At Audacy, Larkin had oversight of 45 markets, $1 billion in revenue and content teams in broadcast, digital, podcasting, network and live events.
“Larkin has served as a past chair of the RAB and has been recognized with the 2025 BFOA Leadership Award, the 2024 Alliance for Women in Media Leadership Award, and multiple distinctions from Radio Ink including Top 40 Most Powerful People in Radio and Most Influential Women in Radio,” it said.
Before Audacy she had senior leadership roles at Cox Media Group, including regional vice president and head of the radio division’s national sales teams.
“Her leadership roles in major markets further shaped her as an operator who understands scale, complexity, and the disciplined, data‑driven decision‑making required to deliver strong performance across diverse portfolios.”
She will report to Mark Gray, CEO of Katz Media Group. He cited Larkin’s “strategic insight and her ability to lead complex organizations with steadiness and purpose.”
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