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WideOrbit Appoints Toni Coonce as Chief Revenue Officer

The new role will add on to her existing responsibilities

Broadcast software company WideOrbit has named Toni Coonce as its chief revenue officer. In addition to serving as CRO, Coonce will continue in her role as executive vice president of sales, managing all revenue and coordinating between clients and managing directors across all verticals. WideOrbit says this new appointment is a larger alignment of Coonce’s responsibilities.

Toni Coonce

Having joined WideOrbit in 2006 as a TV account executive, WideOrbit says Coonce rose through the ranks to become director of TV sales in 2016, vice president of TV sales in 2018, and, most recently, EVP of sales in 2021. Prior to WideOrbit, she held a variety of positions with Marketron.

Eric Mathewson, WideOrbit founder and CEO, said Coonce’s “strong leadership skills, hard work and dedication make a huge, positive impact on WideOrbit.”

“Those attributes, combined with her consistent ability to forge strong relationships with clients, make her promotion to Chief Revenue Officer both well-earned and well deserved,” he said in a press release.

In addition to her responsibilities at WideOrbit, Toni serves on the board of the International Radio and Television Society Foundation (IRTS), which is dedicated to building future leaders and increasing diversity in the media industry.

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