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Pioneer Expands Pandora Offerings

Most of its new in-dash products offer the service via your iPhone

Pandora looks to be a Cinderella at CES.

As the Internet radio service continues to gain popularity, Pioneer Electronics announced at the International CES show here in Las Vegas that nine of its 2011 automotive in-dash products offer Pandora streaming and control through a connected Apple iPhone.

Pandora was initially offered in Pioneer’s 2010 navigation models. The receiver maker’s latest Pandora offerings expand with two CD players, three audio/video, two digital media players and two navigation systems. Prices start at $150 and go up to $1,200.

“There are now more than 65 million Pandora listeners and many of them enjoy the service on-the-go through the iPhone,” stated Ted Cardenas, director of marketing for the car electronics department, sales and marketing division of Pioneer Electronics (USA) Inc. in the company’s announcement.

“Our new Pandora compatible source units offer consumers a safe and easy way to bring the Internet radio experience into the car. It’s simply ‘plug and play,’ with full streaming, control and display of the Pandora content directly through the Pioneer in-dash products.”