The secrets of radio commercial creativity will be laid bare during a half-day seminar, “Is Radio for Ugly People?” hosted by Pirate New York partner Terry O’Reilly Nov. 7 at the Art Directors Club Gallery in New York.
O’Reilly, a winner of many production awards and a 2006 Clio Radio Jury Chairman, promises to provide “indisputable” evidence that radio is not just for faces only a mother could love.
Topics to be covered include: how to be a great radio presenter; why great radio dialogue looks terrible on paper; why the “casting couch” is unnecessary for radio; what roles you should always audition for; and why 60-second spots are the “yachts” of advertising.
More than 50 classic radio spots will be played. Tickets are $145 and include the half-day seminar and a CD of the seminar.
For more information, or to register, see www.piratenewyork.com.