CBS Local Digital Media has chosen Andi Poch to serve as senior vice president of sales. She will be based in New York and report to CBS Local Digital Media President Ezra Kucharz.
Poch will manage and execute the overall digital advertising sales strategy for the division while working with the local digital sales teams for CBS Radio’s 117 stations and the 29 CBS TV stations, as well as the entire national sales group.
Poch most recently worked at Townsquare Media, as senior vice president of integrated/digital sales and strategy. In this position, she managed various teams on the direct sales, execution and strategy for the national digital and live events groups. Prior to that, she was the chief revenue officer for IconicTV from 2012–2013, where she directed the sales and strategy efforts for a startup representing a roster of YouTube channels. From 2010–2012, she was the executive vice president of sales for Alloy Media & Marketing, where she created and implemented successful marketing and business growth strategies for their various websites and branded entertainment properties. Poch also held senior sales management roles at a MTV, Madison Square Garden, the WNBA and Buzzmedia.
“Her proven success to implement a creative vision on a digital level, as well as her leadership expertise, will further support and strengthen our division,” said Kucharz. “We are thrilled to have Andi join the CBS Local Digital Media team.”
CBS Local Digital Media combines the assets of CBS’s owned television and radio stations to offer a “local” experience via two-dozen major market-specific portals, music and lifestyle websites, apps and local commerce platforms.