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Podcast Listening Continues Climb

Edison Research says some 46 million Americans 12+ listen

Monthly podcasting listening has grown by two percentage points, to 17%, in the last year to about 46 million Americans age 12 and older, according to Edison Research.

That 46 million covers those who have listened to at least one podcast in the past month.

The latest nugget from Edison’s Infinite Dial survey is gleaned from responses of some 2,000 people in telephone interviews; that includes cellphone interviews as well as landline respondents. Triton Digital was also involved in the survey.

Edison released the material in advance of its March 4 Infinite Dial webinar which includes an expanded podcast section; register here.