Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×

Podcast Use Down Among Radio Listeners, With Exceptions

Podcast Use Down Among Radio Listeners, With Exceptions

Bridge Ratings said users of traditional radio spent less time with podcasts over the last 30 days.
Its monthly study of a panel of podcast users “indicates that overall use dropped to 49% of the total sample ages 12-64, down from 52% in April and 61% during July 2005. The sample represents 8% of a total sample of traditional radio users interviewed.”
Company President/CEO Dave Van Dyke said the percentage of the 12-24 demographic that said they had listened to a podcast in the last 30 days had a sharp upswing, moving from 53% to 60%, and that 25-34-year-olds improved from 45% to 49%.
But podcast use among respondents 35+ and overall 12+ continues to decline.

Close