According to new forecasts from a consumer technology research consultancy, demand for time-shifted digital audio files or “podcasts” is expected to grow from less than 15% of portable digital music player owners in 2004 to 75% by 2010. In a report, The Diffusion Group, suggests that between 2004 and 2010, the use of podcasting among U.S. consumers will enjoy a compound annual growth rate of 101%.
An analyst with the group said ‘podcast’ refers to almost any online mobile content distribution service, and has the status of a service category as opposed to a branded activity.
ABC and NBC (along with MSNBC and CNBC) are using podcasting to offer recorded newscasts via online downloads. National Public Radio, Infinity Broadcasting, and Clear Channel Radio have teed up a number of programs for podcasting. Radio World readers can learn more in an upcoming issue.
TDG’s latest report, “Podcasting: Fact, Fiction and Opportunity,” examines the emergence of podcasting, its non-commercial lineage, and its commercial prospects. For more information about this report or The Diffusion Group, visit TDG at www.tdgresearch.com.
Podcasting Users to Approach 60 Million U.S. Consumers by 2010
Podcasting Users to Approach 60 Million U.S. Consumers by 2010
