PodcastOne has named Dana Senit as its new sales manager for the western region.
She will work with local and national advertisers to collaborate on digital media initiatives across the network of podcasts to maximize campaign effectiveness through personality-driven strategies.
“Dana has a proven history of introducing new business to the audio and digital formats, and building effective marketing solutions through the power of those platforms,” said PodcastOne President Kit Gray. “Podcasting is busting loose. Dana has recognized it …”
Senit has previously worked with agencies and clients on both digital and digital audio campaigns, from development to implementation. She has worked as the VP of the western region for TargetSpot, focusing on digital audio advertiser opportunities. Senit also served as a senior account manager at XM Satellite Radio, national radio supervisor at Carat North America and senior media buyer at Focus Media.
She described podcasting as a “uniquely powerful and extremely effective platform.”