PodcastOne is fine-tuning its delivery system by partnering with Abacast.
With the Abacast Clarity digital radio system, PodcastOne says it will provide its clients targeted, relevant ad insertion, campaign management, audience metrics and delivery for live and on-demand podcasts. The company, which just launched in February, says clients can place customized commercials in specific markets to geo-target listeners and their audio devices.
PodcastOne parent company Courtside Entertainment Group Chairman/CEO Norm Pattiz says the pairing with Abacast takes advantage of the latest technology to provide services that advertisers expect.
The companies plan to release the integrated service in the fourth quarter.
